Lauren O’Nizzle On The Die Antwoord Phenomenon

They’re Fierce. Furious. Futuristik. FRE$H.

So shockingly profane, so delightfully obscure – SO ZEF IT HURTS.

If you haven’t heard of Die Antwoord yet, you need to boost your internet creepage activities by like, 150%, for serious (Dr. O’Nizzle prescribes at least 3 hours of solid web surfing a day. Ignore those cheesy “get out and play” PSAs that encourage you to venture into meatspace. Who needs fresh air and fitness and friends when you can have L33T KNOWLEDGES!?!) [Ed. Longest parentheses comment evvvver Niz!]

Coming straight outta Cape Town, this 3 piece Afrikaans hip-hop group is blowing up the scene in a vurry big way. Their first album was released last year, but in the past couple of weeks their effed-up music videos and infectious singles have all of the sudden gone right VIRAL.

To rip a line from the group’s scrawny tat-covered frontman MC Ninja: Die Antwoord is “all up in the Interweb, Worldwide!”

All up in the Interweb is right – they recently scored a plug in the New York Times after their website got 3 million hits in under four days, and their video for “Enter the Ninja” (off the $O$ album) has been viewed over 1 million times on Youtube.

[Ed. I actually hate that song, so I'm also posting my favourite DA track: Wat Pomp! So much bounce!]

It seems as if web junkies can’t get enough of the potty-mouthed South African “next level rap-rave krew” – and with good reason. They’re fokkin DOPE! Go to their website right now and download “Jou ma se poes in ‘n fish paste jar” (FOH FREE). You’ll see what I mean. It’s okay – I’ll wait…

…

NOW THAT is a beat you could ride all night long, am I right?! I’ve had this track blaring on repeat for more than an hour now. My roommates obviously hate my guts.

Side note: I’d tell you what the name of that song means in English, but then I couldn’t call myself a lady anymore. Google it, if you must, must know. (Google it now. You must, must know.)

Some people are saying that the group is too “vulgar” and “explicit”. Others (like me) say that they’re GENIUS INSANE. A lot of people are just plain confused about what the heck Die Antwoord is all about…

Their website describes them as “a lovable, mongrel-like entity made in South Africa, the love-child of many diverse cultures, black, white, coloured and alien, all pumped into one wild and crazy journey down the crooked path to enlightenment.”

Whatever the heck they are, I’m in mad love.

Lead rapper Ninja looks like he rolled straight off the set of a Jerry Springer episode about anorexic Vanilla Ice look-a-likes who schtoop their own cousins – and he still manages to be sort of sexy. A platinum blonde helium sucking hipster-vixen called “Yo-landi Vi$$er” (her mom cuts her hair) and the itsy bitsy DJ Hi-Tek (he’s got progeria syndrome [Ed. Had to Wiki that) round out the band. A weird little crew, but they’ve obviously got what it takes to be HYOOGE… even if it’s only for 15 more minutes.

So there you ‘ave it chommies - my musical crush of the week.

DOOM! DOOM! DOOM!

<3 Lauren

Courtesy Lauren O'Nizzle for MuchMusic

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