She is half fitness model, half advertising executive, and entirely awesome! Robyn Baldwin is a self-described ‘Alpha Female’ and the more we got to know her, the more we noticed she fits the mould entirely of an extremely powerful and assertive woman, who is destined for success.
Born in Kingston, Ontario, Robyn moved to Ottawa at the age of 5, and stayed in the Nation’s Capital until attending McMaster University in Hamilton. She moved to Toronto after school to start her advertising career. In 2009, Baldwin decided to take her journey into fitness and start competing.
As a former CFL cheerleader-turned model, fitness competitor, dancer and advertising media executive, after completing bher Honours Bachelor of Commerce specializing in Marketing in 2005, Robyn worked with the Toronto Argonauts in 2006. Before we knew Robyn, we featured her as one of the CFL’s 100 Hottest Cheerleaders… small world!
After competing in 2009, a total of five times, Robyn loved the dedicatation and structure that fitness put into her life, and never looked back.
Robyn embraces lifting weights, is a yoga enthusiast, co-hosted ‘Mid Month Motiviation’ with friend and fellow fitness-guru Eva Redpath, as well as wrote her own book, ‘Live Like An Alpha Female’. There’s really no stopping Robyn Baldwin, and her name continues to grow in the industry!
Although no longer filming, Robyn and fellow fitness-guru Eva Redpath filmed a YouTube Fitness Series called ‘Mid Month Motiviation’
Interview with Robyn Baldwin
Who are you?
My names is Robyn Baldwin. I am an Alpha Female, who has pursued two careers; one in advertising and one in the fitness industry. I am a connection planning supervisor by day and a fitness model, blogger, author, competitor and sponsored athlete by morning, noon and night. I was born in Kingston, Ontario and moved to Ottawa at the age of 5. I went to McMaster University in Hamilton and moved to Toronto right after school to start my career in advertising. I began my second career in 2009 as I began my health & fitness journey.
What 5 words best describe you?
Caring, ambitious, loyal, sensitive and enthusiastic
What did you study in school?
I have an Honours Bachelor of Commerce from McMaster University. I majored in marketing and completed a minor in political science.
You describe yourself as ‘the Alpha Female’. What does this nickname mean to you?
An Alpha Female is a powerful and assertive woman. Her confidence is due to being an intelligent and intellectual problem solver. Being an Alpha Female is a State of Mind based on choosing ambition and being proud of it. My full definition is in my eBook, Live Like An Alpha Female, that can be found on my website robynbaldwin.com.
Aside from fitness, you work in media advertising? Can you quickly tell us what you do?
The easiest way to explain what I do would be to say that I work on the financial strategic side of advertising. The creative agency makes the ads, and I tell my clients where to put them.
You’ve always been active, having been a former CFL cheerleader (Hamilton Ti-Cats, 2004 & Toronto Argonauts, 2006). At what point did you make the transition to making fitness a lifestyle?
After leaving the CFL I remember looking at a couple of pics, and saw that I had started carrying unhealthy weight in my lower abs when I was with the Argos. Looking back on our habits, I realize now why I was becoming unhealthy as my metabolism changed. We’d drink two redbulls just to get through game day instead of water and healthy eating. There would be pizza and subs to feed us. I had horrible eating habits back then. I continued to not watch what I ate, or monitor my activity levels, as I continued on my advertising career. Finally, in the winter of 2008/09 I discovered I had become skinny-fat, so I made a decision then and there to change.
From there I simply taught myself how to eat and how to workout.
What made you change from cheerleading or dance, to competing and placing 3rd at the Diva Bikini Model Tall in the 2011 WBFF Quebec.
Unfortunately leaving my dance days was a decision I didn’t make myself. I tried out in 2007 and didn’t make the squad. But everything happens for a reason, and it allowed me to focus on my career and eventually find fitness. I started competing in 2009 after overhauling my health & fitness routine, finally placed third in 2011 after 3 years of training, and transformed from someone who could be described as skinny fat to having a physique with mostly lean muscle.
You lift weights, do yoga and also have your ‘spin certification’. Why do you enjoy spinning so much?
I would say I lift weights, do yoga, spin and love running. I got my spin instructor certification two years ago when I was recertifying my personal training certification at CanFitPro. I haven’t pursued teaching yet due to lack of extra time in my weeks but love having the knowledge I learned doing the certification even to better my own time spent in spin class.
Where can we find ‘Live Like An Alpha Female’?
I wrote the eBook during the month of November 2012, which is book-writing month and launched it on the first of December. It’s called ‘Live Like An Alpha Female’. You can purchase it on my website, currently through paypal!
You are also a Published Writer in Max Sports & Fitness, World Physique Magazine & Sharp Magazine. What specifically do you write about and where can we see your work?
I have tearsheets up on my website and Facebook. I don’t have any articles out in current issues. I write about anything from healthy eating habits, to the importance of stretching, to easy upper body workouts you can do outside, to yoga for runners. I like to think I fully provide a lot of variety.
How strict is your diet? What does it consist of?
It really depends on the goal. I eat clean year round. Diet can get strict for competitions, but I always allow myself treats, listen to my body and its wants and needs. It’s hard to tell the difference between of cravings sometimes, so it’s a science and learning to listening to your body. I’m a big believer of getting in your macros of proteins, clean carbs and healthy fats.
What music do you listen do when you work out?
I really like top 40, and when I make a great playlist I usually share it on my blog! Right now ‘Don’t You Worry Child” by Swedish House Mafia is my favourite cardio song.
Do you follow a work out plan? If so, what does your average week look like?
I switch it up all the time. I usually train legs, back/chest, shoulders, arms and then a plyo day for my morning workouts. My evening workouts switch between spin, yoga, running or a date with the stairmaster.
What part of your body do you take the most pride in?
I love my legs and how I’ve built my glutes up from a flat pancake bum, to well rounded “J”
What’s something you’ve had to sacrifice in order to keep such a great figure?
Sugar and binge eating. I’m not missing much
What changes have you noticed in the industry since you gotten involved? Do you feel they’ve been mainly positive or negative?
I believe it’s always been around, but the amount of body dismorphia that exists within the fitness competition industry is worry-some. There are girls (and guys) that look at pictures of competitors on the day of their competition, and believe that’s maintainable year round. When they realize it’s not healthy, and start “filling back out” feelings of guilt are common. I know I struggled with it my first year, and had to find the right support to know that it was ok to gain body fat back. When I put myself out there on social media I’m trying to share, inspire and motivate a well rounded life. Life is not just about bathroom mirror shots, and your time in the gym. Life is about challenging yourself every day to be able to lead a full life outside of the gym.
Do you think the fitness industry relies too much on sex appeal?
I’d say the supplement industry does. The fitness industry is much wider than just supplements.
Do you have any sponsors?
I’m sponsored by Magnum Nutraceuticals. A Canadian pharmaceutical grade supplement company.
How do you feel Magnum Nutraceuticals have taken you to the next level?
I’m a hard gainer, so being able to fuel my body with quality supplements that have taken my training to the next level is amazing for me. I trust the ingredients and quality of the products.
Can you tell us about FitFluential?
FitFluential is a nationwide network of highly influential fitness enthusiasts sharing their journey both online and offline through multiple social media platforms. Founded in April of 2011, FitFluential was designed to connect health and wellness brands with their ideal target market through customized, long-term experiential and contextual marketing campaigns. I am a brand ambassador with the network.
Do you take any supplements pre, during or post work out? If so, which ones?
I take Serum (Pre-Workout), DNA (BCAA Strength Product) and Big C (Creatine) before lifting. I take Opus (Stimulant Free Pre-Workout), Acid (CLA) & Heat (Thermogenic) pre cardio. I take Loaded (Multi Vitamin) and Quattro (Protein) post workout.
What are your plans moving forward in 2013?
I have shared 13 goals for 2013 on my blog, and you can read them here!
My race goals for the year are the GoodLife 5K, Tough Mudder, Met Con Blue, Warrior Dash and SeaWheeze Half Marathon. I want to compete in two fitness competitions. I was thinking the OPA Cobourg show on April 20, but I think I am going to focus on my Tough Mudder training first, then compete in the SAF show in June, and then Inside Fitness contest in July.
What’s the best way for fans and followers to keep in touch with you?
Can you leave readers with a quote, saying or something inspirational?
“Go confidently in the direction of your dreams.
Live the life you’ve always imagined.”
- Henry David Thoreau
About the Author: My name is JohnStewart. I am a Black guy and I approve this message.