I haven’t seen Carly Foulkes in a while, so her new look for T-Mobile comes as a welcome surprise. I’m not sure exactly what the “Alter-Ego” campaign has to do with T-Mobile’s cellular services, but Foulkes looks damn good in black leather, and gatdamn fierce on a crotch rocket, so who cares? Officially T-Mobile had this to say about the relaunch:
“With this new ad, there is a distinctive departure from our existing campaign as Carly’s magenta summer dresses are replaced by motorcycle leathers and a 1000 cc Ducati superbike, which symbolizes the speed and capabilities of our 4G network. Entitled ‘Alter Ego’, the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.” -T-Mobile
Which is of course ad-jargon for “Hey look! Look at us! We’re over here! She’s wearing something different!“ Is it working? For the moment yes, but we the people of the interwebs have very short attention spans, so they’ll likely come out with a new campaign featuring her in a bikini before the year is out. Can’t hardly wait.
Courtesy Next Web Development
Filed Under: Women & Relationships
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